USA Press Release

North American LAUNCH

We are in Your Closet
Now we are in Your Computer

Nygå partners with Microsoft and for the Official USA Launch of Nygå on SUN, MAR 26, 2000 at Beverly Hills Hotel, CA! Through the innovative use of technology, Peter Nygård is including his 'cyber friends' via a LIVE WEBCAST on SUN, MAR 26 from 4:30pm - 11:00pm (PST) @ - Check us out!

Designer Peter Nygård is a pioneer in ladies' wear and the founder and chairman of Nygård International, one of North America's largest ladies' wear manufacturers. Nygård's commitment to excellence in quality products, service and innovative thinking is the cornerstone for the company's online presence and exciting new web site. Nygå offers beautiful products at various price points - something for every woman to enjoy!

Peter Nygård, along with daughter Bianca, Web Chief of Nygå, will continue blazing the trail into Canada with their 3-D FASHION EVENTS - a first in North America. The events are being showcased in the following Canadian cities:

Winnipeg, MB:Polo Park MallAPR 7
Montreal, QC:Palais des CongrèsAPR 18
Toronto, ON:HeadquartersAPR 25

"We've been celebrating our web site for some time now by giving away thousands of dollars worth of great prizes for everyone who 'N-ters to Win' on Nygå," says Web Chief Bianca Nygård. "The draw for the Grand Prize of a $10,000 Nygård wardrobe will take place at our Headquarters in Toronto, Ontario on Tuesday, April 25th. There is still time to 'N-ter to Win' by logging onto by midnight (PST) Monday April 24th !"

"We are often referred to as a technology company that happens to also make apparel," says Peter Nygård. Nygård International received the 1998 AIM ALL-STAR AWARD for International Excellence in Manufacturing by Apparel Industry Magazine. This apparel empire is on the leading edge of the supply chain of technology & information systems!

As Canada's largest manufacturer of ladies fashions, Peter Nygård's recent leap into e-commerce is paying off for his customers and retail partners alike. So much so, in fact, that Nygå has experienced more than expected 'e-visits' in less than 8 months and retail partners are clambering to get on board. They are benefiting from worldwide "e-xposure" and business solutions that work.

Nygå is where Fashion meets Technology!

For additional information, you are invited to contact:

Pamela EricksonEdward Lozzi & Associates
Director of Marketing Nygå USAOn Site Media Credentials
310 305 9200 212.685.7740 1 818 995 8036




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