NOV-03 - SEP-04:10,000 sq ft of NYGÅRD

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Peter Nygård - Live @ Times Sq NY- Reuters Screen

Peter Nygård, Founder & Chairman of NYGÅRD International, one of North America's largest women's wear manufacturers, is a pioneer in the Fashion Industry. This Finnish immigrants' son is the quintessential self-made man who is celebrating his company's 35 years of SUCCESS in Business, in a MAJOR way. What better place to continue the company's full year celebrations than at the heart of 'Celebration Central' ... Times Square New York! 

Nygård Live - Nygård Associates - Celebrate Times Sq Launch Nygård Live - Tanya Golesic - Times Sq NY

NYGÅRD is taking its corporate slogan: 'Where Fashion Meets Technology' to new '22 story' heights - the NYGÅRD brand is now showcased on the world's largest digital screens; the Reuter's Tower & the ABC building @ Times Square, NY. These enormous screens, 'The Big Picture(s)', span 22 stories & overlook the media crossroads of the world. They can be seen from Grand Central Station to the east & Central Park to the north! Over 15M people visiting Times Square will view these colossal screens. 

Nygård Live - Times Sq - Martha House & Dan Iampietro Nygård Live - Times Sq NY- Passerby comment

NYGÅRD will debuted its largest ever Ad Campaign on MON NOV17 -- "The timing for our launch was perfect - it showcases the NYGÅRD name as a back-drop for Macy's Annual Thanksgiving Parade, as it winds its way through the famous square on THU NOV27", says Chairman Peter Nygård.
Nygård Live - Times Sq - Martha House, Lynn Horrill, Tanya Golesic & Åliå Nygård Nygård Live Times Sq - JP McDonald - Åliå Nygård

The NYGÅRD campaign will continue to run in 2004 & will culminate in SEP during the lucrative NY Fashion Week -- stay tuned.

Nygård Live - Times Sq - Rick Wanzel, Mr. Nygård & Jim Bennett

Nygård Live - Times Sq - Reuters Screen




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