Peter Nygård - LIVE in NY
NYGÅRD BRAND 'Lights Up' TIMES SQUARE ...

NYGÅRD took its corporate slogan: 'Where Fashion Meets Technology' to new 24-story heights - 'just in time' for the world famous New Years Eve, Times Square Ball Drop. The NYGÅRD brand  is showcased from DEC-05 through 2006 @ Times Square, NY on the world's largest digital screens - The NASDAQ screen, the largest single screen in the world - as well as the Toys "R" Us, MTV, CBS, Discover Card & 6 other strategically placed screens!

NYGÅRD - Times Square - Nasdaq

 NYGÅRD - MTV Times Square

These enormous screens, 'The Big Picture(s)', span 28 stories & overlook the media crossroads of the world.  They were seen from Grand Central Station to the East & Central Park to the North!  Every year millions of people from around the world watch the globally televised 'ball drop' signalling the beginning of a New Year ... NYGÅRD was part of this time honoured tradition - as he wished 'millions' of his closest friends "Happy New Year"!  

NYGÅRD - CBS - Times Square

NYGÅRD - Times Square - Phone Kiosk


Peter Nygård says the timing for his largest ever Ad Campaign is perfect - "it showcased our New USA National Brand Initiative -- & the commencement of the construction of our NEW World Headquarters in Times Square."

NY Transit Bus

NYGÅRD - Times Square


The NYGÅRD Brand campaign has been submitted for the '2006 OBIE Award'! And according to Outdoor Advertising Assoc of America, "the 'OBIE Award' is outdoor advertising’s greatest honor. It recognizes excellence in the medium some call the most difficult to create for. The OBIE is great outdoor, the benchmark by which all creative is measured, the visual guideline to emulate."

The NYGÅRD Brand campaign will continue to run in 2006 & will culminate JUN 1st during the official Grand Opening of NYGÅRD's New World Headquarters ..stay tuned…

Thank You for joining us at the Times Square New Years Eve celebration!

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